1 - day 
2 - easy 
3 - live, life 
4 - die 
5 - no 
6 - road 
7 - absolutely 
8 - fortune 
9 - help 
0 - zero 
So 1688, 1388, 8888 are auspicious and would be worth more than any other combination (at least for the chinese audience) whereas numbers with 4, 5, 9, 0 are unlucky eg 4458 means die die no fortune and 1133 means everyday lucky, so which is worth more?
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