Sunday, September 6, 2009
Incredible dress that transforms you from OFFICE to dancefloor in an instant
By day it passes for demure office attire, but by night, it transforms into a sexy first date dress. This could be the ultimate versatile addition to any girl-about-town's wardrobe, according to DatingDirect.com which unveiled its Work to Flirt dress today. Clever tailoring and design features transform the dress to expose a little more cleavage, a shorter, sexier skirt and split and a flash of back cleavage.
Designer Tansy Hamley, who created the prototype which has yet to go on sale in shops, said: "The dress has been really well received, with women saying that it absolutely takes the hassle out of planning their date outfits. Many have joked that it helps them transform in a Superman style make-over.
"Due to the hectic lifestyles that we are all leading these days, I believe that in the future more fashion will be focused on two-in-one versatile outfits that can be altered to suit different occasions."
DatingDirect.com surveyed 1,000 singles from across the UK and the research found that 42% would prefer not to wear their office clothes while on an after work date.
Of the women questioned, 68% said that taking an outfit to work for a date was a hassle.
The research, which led to the dress being commissioned, also showed that over a third of singles turned down a date in the past because they were not happy with their work outfit.
Over half of people admitted to shopping in their lunch hour to find an outfit appropriate for a date.
Katie Mowe, of DatingDirect.com, said: "With the typical career girl spending longer at the office and heading out straight after work, dolling up pre-date can often be more than a little tricky.
"We decided to find a way to make dating easier in the week and help make every woman feel as confident as possible."
Four out of 10 men surveyed also admitted that they would be disappointed if their date turned up in work attire.
DatingDirect.com said that "several high street chains" were interested in stocking the prototype dress.